Turn menu psychology into higher-margin choices.
Grow profits. Delight customers. Reduce your footprint.
Behavioural science meets menu strategy - helping food businesses sell more plant-rich, high-margin meals - without ever saying “sustainable”.
What is Smart Menu Design?
Smart Menu Design is a behavioural science-based service that helps restaurants, caterers, and food platforms optimise how food choices are presented, using proven interventions like naming, positioning, and storytelling.
It’s not about changing what you offer, it’s about changing how you offer it. Small menu tweaks, big shifts in customer behaviour: Our several use cases show that plant-based choices increased between 30% and 60%, while gross margin rose between 6% and 12% after one menu redesign.
The Benefits
We don’t preach. We design desire.
Research shows that how a dish is named, framed, and placed has significant influence what guests order - more than price or abstract messaging about sustainability. We make the most profitable meals the most attractive ones through micro-storytelling and smart design.
Higher-Margin Sales
Guide guests toward your most profitable dishes through smart naming and positioning.
Science- & Data-Driven
Behavioural design is proven to shift choices - and we track the impact for maximum results.
Improve Guest Experience
A smoother guest experience through intuitive, empowering design, to help guests choose what they most like.
No Kitchen Changes
Effective menu optimisation with zero operational impact — just smarter menu design.
Our Services
€499 one-time fee
Perfect for restaurants, lunchrooms, cafés etc
Complete menu analysis and recommendations
Full report delivered in 48 hours
Keep 100% of increased revenue
Priority action checklist included
Email support for 30 days
€0 upfront, risk-free
Perfect for restaurants, lunchrooms, cafés etc
No upfront payment required
30% revenue share for 3 months only
We only win when you win
Monthly reporting and tracking
Ongoing optimization support
Price upon request.
Perfect for caterers and canteens
Boost plant-rich sales
Improve margins
Strengthen guest UX
A/B testing sales uplift
Feedback from guests and teams
Fixed-fee Menu Consultation
€499 one-time fee
Perfect for restaurants, lunchrooms, cafés.
Complete menu analysis and recommendations
Full report delivered in 48 hours
Keep 100% of increased revenue
Priority action checklist included
Email support for 30 days
Fixed-fee Menu Consultation
€499 one-time fee
Perfect for restaurants, lunchrooms, cafés.
Complete menu analysis and recommendations
Full report delivered in 48 hours
Keep 100% of increased revenue
Priority action checklist included
Email support for 30 days
What others say
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“The menu redesign increased plant-based choices from 19.7% to 31.8%, and improved gross margin from with 8%. Incredible results!”
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“Smart Menu Design's work is incredibly valuable to us in helping avoid our own biases and stay focused on the costumer’s perspective”
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“An elegantly simple solution to a deeply complex problem: behaviour change in food choices made super practical.”
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“Within one month of the Smart Menu Design intervention, non-meat choices increased from 58% to 69%.”
